Google YouTube heels in terms of quantity of searches on its site. This means that there is more research done on YouTube than on Yahoo and Bing. However, these studies are not general like those performed on these search engines: they are oriented only on video. A blessing to all e-retailers who know how to take advantage of, here's how ...
E-tailers have an incentive to exploit the research potential of YouTube. For this you must use one hand to the traditional methods of optimization for search engines and other marketing to many rules. However, it should ensure the adequacy of the contents of your videos.
In other words, if you want to capture a huge percentage of search traffic to YouTube, you need to create and optimize video content with relevant ads on your merchant site.
Five points to be respected for generating traffic using YouTube videos
- When creating your video, place the name of your website in the video. Remember that the goal is to attract traffic to your site e-Commerce. An inscription watermark throughout the video, or at the beginning and the end of it, will give the video to your site, whether viewed on YouTube or integrated with a third party website.
- Create a high-quality video: YouTube accepts many video file formats, with very different degrees of quality (YouTube compresses and converts the video). A good standard is a resolution of 320x240 pixels at 512kbps (kilobits per second, a measure of the rate of data transfer). Other resolutions will also work, but avoid at all costs, to post poor quality videos. Run tests to assess the visual and sound final. Compare your video to other, those of your competitors for example.
- Use relevant keywords: Apply your favorite keywords in title, description and tags during the process of sending the video to YouTube. Choose relevant keywords and relevant to your products as you would with a new web page.
- Choose a category with caution: Select a category of videos precise. This will help to lead a potential customer to your video.
- Your video must be nice: take pleasure in achieving them, this will be reflected consistently.
After optimization
Online marketing with YouTube goes even further. You can use links within your videos, develop a dedicated channel on YouTube and actively participate in the community to increase the number of positive votes for your video (which has an impact on the results page when for a search). All this will not matter if you do not first applied the basic optimization rules developed above.
Traffic research on YouTube is closely linked to keywords of your video. Use the same rules optimization for Google, and you'll improve your traffic on the second search engine in the world.
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