Info product: how to choose

There are at least five important points should not be overlooked if you want your choice to be relevant.

The first point, namely the Infoproduct is that it must be "practical". What I mean by that? Well it is simply that this product be useful to the user. It will be something he needs. The ideal is that this Infoproduct solves a problem. This is perhaps the most important point, because experience shows that the products that provide solutions to problems are those that attract the most interest.

The second point is that this product is "permanent". This is a very interesting feature for the future of your business. Why? Well when you are infopreneur, one of the highlights of our job is to save time. Now everyone knows that saving time is also making money. And this proverb is really to take seriously when doing this job. That's why you must at all costs make sure that your product is usable for years to see any life. You have products that will help ten, twenty, thirty years more. Thus, instead of spending lots of time to retrain or update items that have a limited life, you will rather reserve this precious time to create new products. Above all, the most interesting is that for many years, these products will bring you without you having to do anything, because your system is completely automated.

Now to the third point. We know from experience that what worked in the past will work again in the future. Especially as we say in point number two, the product is a permanent. So you choose a product that has had some success in the past.

The fourth point is to choose products. Why? In fact, these products will make you want your prospects to buy what you offer. It is therefore imperative to vary what you present. The goal is to have a maximum enrollment to your mailing list. And you will reach this goal by offering products such as audio, video, software, interviews or conferences for example.

This brings us to the fifth and final point, quality products. For indeed, the success of your business over the long term is closely related to the trust that you will your potential customers. The more they will trust you because you bring quality products, the more they will return to you to buy other products. If instead you offer products of poor quality just to attract people to your mailing list, even if the product is free, you will lose these visitors forever. With quality products, your customers will thank you because they will benefit, too, because you will gain the trust will guarantee you make a loyal customer for years and finally you will have much to be pleased with you because recognition of your customers is in itself a reward.