The opening rate is the total number of recipients who have viewed your message. In the e-mail marketing open rate is a "unit" used to evaluate the performance and productivity of e-mailing campaigns. The success of your business e-mailing is influenced by several variables that must be addressed early in the process of creating a campaign e-mailing. In this article I will count the most significant elements that will be useful in the implementation of e-mail campaigns.
1. Name of the sender
The name of the sender is the determining factor in opening the email. Your main task is to be known in the line "From" and have the confidence of your recipients. To ensure that your message arrives in the Inbox are advised to suggest to your users to add you to their contact lists. A kind of message return is welcome. Do not use a name unintelligible as it may cause suspicions subscribers. And especially do not type addresses..., contact..., noreply info.... Your e- mail must be understandable and clear.
2. Object
Your subject must answer the question "What is it in the mail?". It must represent an introduction to your message. If the subject is not explicitly do not expect a high degree of openness. By cons, your goal is to pass the spam filters and come in Inbox, so you have much more chance that your mail is read. Avoid using flashy words like "gift", "free", "free" and so on. Use of accents may cause difficulties in managing deliverability of emails.
3. Preheader
The Preheader is the first message read by Internet users is viewed in many web mail. Write a header before effective in attracting your audience, to turn your prospects into customers.
To increase the open rate of your shipments and indeed receive many leads I highly recommend you follow my advice.
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